Copious – Online Shopping That Requires Real Identity

This San Francisco based start-up which has $2 million funding from Foundation Capital, Google Ventures, BlackBerry Partners Fund and several Facebook Angels, eliminates anonymity from online shopping experience.

Unlike its competitor eBay, Craiglist, and Etsy and other online marketplace, Copious requires buyers and sellers to connect to Facebook account before trading on its website.

Although you might argue that there is no privacy in this website, I still think that this is an good idea as some of us want trust and transparency during sales online.

Co-founder and COO of Copious Jonathan Ehrlich think that building real identity will prevent fake reviews and recommendation from unknown third parties.

With Copious, you will know exactly who are you buying from and selling to. Besides, you will also do not need to worry about whether reviews,comments and recommendations are fake as they are not anonymous anymore.

For sellers, they can reward loyal customers as they know exactly who are those customers and they can check social behavior of customers. Discounts can be offered to customers who shared listing of their website with Facebook contacts.

Copious will launch with handbags category. More categories will be added after that.






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