Facebook is In A Relationship with Ad Agencies

Ad agency creatives can finally share their ideas to one another, thanks to Facebook’s stand-alone community site facebook-studio.com. The site allows them to comment on campaigns and learn the different steps needed to be taken in order to create a successful page for a brand. The platform, aimed at agencies, PR firms and media strategy companies, is a community that is called “Facebook Studio.”
Blake Chandlee, the head of Facebook’s newly formed agency relations team, says, “We need to do a better job of engaging with agencies.” He also added that this new website focuses on best practices as well as quality campaigns that are uploaded by the creators of the content. This will be possible through comments by users, as well as the like button, so the most talked about work will get the most attention.
It is only now that Facebook is becoming hands-on with agencies. Facebook execs say that launching this website is a first step in creating a give-and-take dialogue between Facebook and the creative advertising world.
Along with the website, Facebook is hosting events called Studio Live, which is a hackathon-esque problem solving and “best in show” session. The most recent event took place in Toronto earlier this year, with guests such as Publicis, Interpublic, Omnicom, WPP and Havas. Agencies are responding positively to this move. “Beyond the studio, which is a great first step, we’re looking to Facebook to open the kimono more in areas like product development to bring smarter, more integrated programs to our clients,” said Sarah Hofstetter, who is the current senior VP at 360i and has worked with Coca-Cola, Kraft Foods and Bravo.

If you want to catch the next Facebook Studio Live, the next planned event will take place on May 12 in New York.

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