Follow Products & Reviews on Facebook with PowerReviews

When it comes to selling products on the Web, the Rating and review sites influence consumer shopping behavior. The more consumer reviews, the more conversions and sales.

PowerReviews is the world’s largest social commerce network.  It helps companies tap into consumer conversations to drive better business, while providing consumers an easy way to share their insights about brands, products and services

PowerReviews recently launched two Facebook products that will help Brands and Retailers generate more sales by making the process of online shopping and product discovery more social.

Facebook Discovery allows consumers to have conversations from particular products, categories and reviewers pushed directly to their newsfeed, creating an opportunity for viral marketing.  They can choose to follow a reviewer, a product of interest and trending products in a specific category. Consumers can ask their friends which product to buy by posting a question or poll to their Facebook wall.

The ideas shared by the consumers will not only be valuable to potential buyers but will also be valuable feedback for the merchant.

Facebook Community gives brands and retailers a way to foster community among their customers both on the product page and their Facebook fan pages.  Consumers can build up and link their Facebook profile to their reviews to increase credibility of their reviews for other shoppers.  Brands and retailers can reward their best reviewers with custom badges based on the company’s criteria.  It has a leaderboard  that recognizes the Top 100 reviewers for a brand or retailer and enables consumers to engage with reviewers.

Facebook has indeed grown from social networking service to a viral marketing channel.

 

 

 

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