Google Chrome Ad featuring Lady Gaga
Google Chrome did a very good job in producing viral video. After the “Dear Sophie” TV advertisement, I found another interesting TV advertisement from Google. The video has become the one of the Top 20 most-shared video advertisement in May, announced by Mashable Global Ads Chart Top 20.
The video celebrates Lday Gaga’s special relationship with her fans who she calls, Little Monsters. The video is made to show the power of Google Chrome.
To make this video, videos uploaded by her fans were used as material. Within hours of the release of her new single “Edge of Glory” on May 9th, fans began uploading videos on YouTube making the song their own by dancing to it, singing it, and playing it on various instruments. When Lady Gaga posted a message on her website asking for more videos to be used in the video, her fans responded within minutes and uploaded hundreds more videos.
The video was completed on May 18th in time to air during Lady Gaga’s performance on the season finale of Saturday Night Live, and to also live on the web.
Here is the video: