Google Cloud Music Service Launches Tomorrow

Despite the fact that Amazon beat Google in launching a cloud music service, Google will not sit silently without a fight. Tomorrow, the company will show off a new music service at the I/O conference, and like Amazon, it will do so without the approval of major music labels and publishers.

It will be sort of similar to what Amazon released – a service that loads music owned by users to an Internet-based server, allowing these users to stream these songs over the Web, as well as Android phones and tablets. To avoid abuse and piracy, users will not have the capability of downloading these songs.

Originally Google wanted to release a service that has cooperation from the music labels, but the talks between Google and these labels hit a dead end and Google ultimately decided that it would be better to release a reduced version of a music service than have nothing at all. Jamie Rosenberg, the overseer of digital content and strategy for Google’s Android platform, says, “Unfortunately, a couple of the major labels were less focused on the innovative vision that we put forward, and more interested in an unreasonable and unsustainable set of business terms.”

Due to the lack of licenses, the music service will be similar to Amazon’s: both cannot sell songs to their consumers. However, Google will have extra features that Amazon doesn’t have, which is a service that automatically creates playlists for its users.

Ultimately, we will just have to wait until tomorrow how it goes – do you think it will surpass Amazon’s already exisiting cloud music service, or will it be a flop?

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