Google does a spring cleaning for its Privacy Policy & Terms of Service

Checking out Google’s privacy policies and figuring out how Google used your data used to be a major pain with over 70 documents detailing their various privacy policy, but Google seeks to delete that experience with the introduction of their new privacy policy and terms of service, summarizing all that the user needs to know into just 1, yes, 1, document.

According to Google, regulators have long called for shorter and simpler privacy policies. Google is now answering that with this update, that also puts regular users in a much better position to know where the information that they give Google is used in, without all the confusing legal jargon that may have previously created loopholes in the policies.

The major update coming from this new policy is for Google Accounts holders, where they are told that their information collected through 1 service that Google provides(e.g. Search) will also be made available to Google’s other services (e.g. suggesting a new video for you to watch on Youtube). This is all supposed to lead to a more efficient and intuitive Google experience for the user.

Here’s what Google had to say about the update:

Our recently launched personal search feature is a good example of the cool things Google can do when we combine information across products. Our search box now gives you great answers not just from the web, but your personal stuff too. So if I search for restaurants in Munich, I might see Google+ posts or photos that people have shared with me, or that are in my albums. Today we can also do things like make it easy for you to read a memo from Google Docs right in your Gmail, or add someone from your Gmail contacts to a meeting in Google Calendar.

But there’s so much more that Google can do to help you by sharing more of your information with … well, you. We can make search better—figuring out what you really mean when you type in Apple, Jaguar or Pink. We can provide more relevant ads too. For example, it’s January, but maybe you’re not a gym person, so fitness ads aren’t that useful to you. We can provide reminders that you’re going to be late for a meeting based on your location, your calendar and an understanding of what the traffic is like that day. Or ensure that our spelling suggestions, even for your friends’ names, are accurate because you’ve typed them before. People still have to do way too much heavy lifting, and we want to do a better job of helping them out.

Google paints a wonderful picture with this new privacy policy, but as mentioned in the video (in a split second), it also means that ads through Google can now be better targeted to Google users. Say hello to higher ad revenues! Could this be due to the fact that Google disappointed, for the first time in a long time, in terms of earnings? Hmms something smells fishy here.

And I’m sure the policy isn’t as rosy as it looks; let me read the terms once through again.

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