Google Search Plus Your World

Google’s getting personal with your search results.

The search giant has recently rolled out a new feature they named “Search, plus Your World” which aims to make search results more personalized with the inclusion of Google+ data when the searcher is signed in to their Google accounts. “This makes you the center of your search experience,” Google Fellow Amit Singhal said in an interview. This is a major step Google took in their long-held goal to create a search engine that know its users so well it delivers results that are tailored to them.

Here’s Search plus Your World in Google’s own words:

We’re transforming Google into a search engine that understands not only content, but also people and relationships. We began this transformation with Social Search, and today we’re taking another big step in this direction by introducing three new features:

  1. Personal Results, which enable you to find information just for you, such as Google+ photos and posts—both your own and those shared specifically with you, that only you will be able to see on your results page;
  2. Profiles in Search, both in autocomplete and results, which enable you to immediately find people you’re close to or might be interested in following; and,
  3. People and Pages, which help you find people profiles and Google+ pages related to a specific topic or area of interest, and enable you to follow them with just a few clicks. Because behind most every query is a community.

Search Your World has received both negative and positive comments upon its launch, with many questioning if the move would be more beneficial to Google users, or Google themselves as the feature promotes the use of Google+ over its competitors. One of the more prominent reactions to Search Your World came from Twitter, which has promptly received a reply from Google snubbing the latter for having not renewed their contract with Google. Touche.

Privacy advocates have also expressed their worry over privacy and anti-trust concerns regarding Search Your World and are planning to lodge a complaint to the U.S. Federal Trade Commission.

The online world’s abuzz on what this means for netizens. Could this be Google’s use of its market power to take on the social networking industry? Is this Google unsheathing a secret weapon in a long drawn-out war with Facebook? I say, if it makes Google search more relevant for us users then, why not? and if you don’t like this new feature, the old, impersonal Google (or other search engines) is always just a click away.

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