Legal Battle Between Samsung and Apple Heats Up

Apple’s law suit against Samsung Electronics’ allegations of product copying became more interesting when Samsung Electronics Co. countersuits against them. Now Samsung had even seek to stop the sale of Apple products in the U.S. through a complaint with the International Trade Commission.

Clearly, the suit is part of Samsung strategies to fight Apple’s previous lawsuit. If they lost in the lawsuit, Samsung’s ability to sell its smartphones and tablet PC s in the US will be limited. So far, Samsung has countersuits pending in 6 countries such as California, South Korea, japan, Germany,  Italy, and the United Kingdom.  According to a law professor at Seoul National University, having lawsuits in many countries at the start is the best way for Samsung to protect their patents.

The fight seems to be complicated when Samsung is actually a supplier of Apple’s device components (ie. chips and screen). Apple’s action appeared to be like an attempt to end its relationship with Samsung. However, when Apple’s spokesman was asked about their supplier relationships with Samsung, he said that they view the patent issue as entirely separate from their business relationship with Apple.

Although there is a huge legal battle between both of these giant mobile device companies, their buyer-supplier relationships is expected to be continued as maintaining it gives them a win-win situation. Apple could not lose Samsung’s supplies that has good quality, low price and high volume, whereas Samsung won’t be able to afford to lose their biggest buyer.

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