McDonald’s Gives Out Free Meals Again
An interactive video billboard campaign was launched by McDonald’s in Sweden. Users can get free food at a nearby McDonald’s restaurant if they win a digital Pong game.
To begin playing, users will only need to enter a URL in their mobile phone’s browser. When the smartphone’s geolocation confirms the player is at the required area, the game begins and players can control the billboard’s Pong game with their smartphone’s touchscreen.
This is the first time I heard about combination of an interactive billboard game and free product rewards. It is so interactive and creative.
I wish this campaign will be held in Singapore too. But there is no digital billboard in Singapore….