Reasons People Want To Follow A Brand

Nowadays, companies are trying to promote their brand on social sites such as Facebook, Twitter, etc. Their marketing and PR strategies are highly optimized to accommodate that behavior. This is because customization or one-to-one service is possible through such platform. But do you know why people are willing to follow brands?

According to CRM specialists Get Satisfaction, most of the consumers follow brands only for discounts and special deals. Another common reason is they are current customers. Interesting, Entertaining content online are also among the factors.

 

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