Recommend a Page on Facebook
You can “like” a Facebook page but not recommend a page to your friend, unless you are a page administrator.
Facebook might think that’s a waste as the recommendation feature can spread the advertisements more effective. So Facebook begin to test a new feature that enables users to recommend pages to their friends as they’re browsing around the website.
Users were never asked to promote other pages before. So I wonder how this box will be displayed to users. Is it based on how often a user engages with a page? Or is it based on how much money companies spent on advertising ? Maybe it is simply random.
I am not sure whether this feature will become more widespread, but it will definitely attract more merchants to place advertisements on Facebook if it is confirmed to be implemented after the testing.