Twitter airs first ever TV commercial
For the first time, Twitter aired its first ever TV commercials during the 2012 Pocono 400 NASCAR race. It is a series of seven TV commercials with interesting tag lines which are highlighting Twitter features.
These commercials last for 16 seconds to promote its brand new hashtag pages with tag lines such as ‘See what he sees’ or ‘What they see is what you get’’. The new hashtag pages were announced last week and now the partnership with Nascar is kind of benefit for user and the brand as well. .
Omid Ashtari of Twitter’s Sports & Entertainment team wrote in a blog:
‘’Throughout the weekend – but especially during the race – a combination of algorithms and curation will surface the most interesting Tweets to bring you closer to all of the action happening around the track, from the garage to the victory lane.Anyone watching the Pocono 400 on Sunday — even if you’re not a current Twitter user — can visit twitter.com/#NASCAR watch the race unfold from every angle, and get insider access to all the places the cameras can’t take you. For example, teams will update you with information about how their car is performing in the race and what their strategy will be when they come into pit road. You’ll also see photos from the pit and read what the drivers and spotters are saying in the heat of the moment.’’
Check out the seven commercials below and let us know whether Twitter had successfully get your attention by choosing big brands as Nascar.