Twitter Launches Follow Button for Websites
Just like Facebook “like” button, Twitter launched its own “Follow” button to let users subscribe to the Twitter feeds without the need to be directed to their respective accounts on Twitter.com.
With a single click “Follow” button, user can opt to follow the company. According to Mashable, the new feature will encourage publishers to increase the number of “follow us” prompts on their sites as they would not have to risk redirecting their audience away from their own websites.
Before choosing to follow them, users will still be able to preview profiles by clicking the username next to the Follow button.
If you are interested in adding the “follow” button to your website, you can do it here.