YouTube opens up live-streaming options to members of its Non-profit Program


YouTube is expanding its video offerings! YouTube announced to give members of its Non-profit program the opportunity to live-stream their events in order to help raise awareness and drive donations.

Live-streaming is a way for non-profit organization to connect to their audience in real-time to educate and collect donation from their charity members. This service is available since April 2012, but only selected partners can make use of it at this moment such as the ONE Campaign and RED on World AIDS Day. This Non-Profit Program is currently only available in the United States, United Kingdom, Canada and Australia.

YouTube is planning to grow the list in the coming months. According to Joshua Siegel, a product manager and Christopher Hamilton, a product marketing manager;

 “We’ll also start gradually rolling out our live streaming beta platform, which will allow certain YouTube partners with accounts in good standing to stream live content on YouTube. The goal is to provide thousands of partners with the capability to live stream from their channels in the months ahead.”

The Non-profit program is providing charity with free premium services which includes channel branding, call-to-action overlays, promotion and now live-streaming. Organizations are also able to use a Google Checkout Donate button to donate directly through YouTube which would be so easy for the audience to donate just in ‘once click’.


Live-Streaming on YouTube could have a massive impact on the audience. The aim of the video could be informative, educative, entertainment but could also force someone to action such as to donate or raise awareness. For instance, the Kony 2012 video has created 70 million views on YouTube within 6 days. This is showing the power of a YouTube video.

Take a look at the page of YouTube which is showing a list of upcoming live-streams and let us know your live-streaming experience.




Add comment


No comments yet.